how an online newsletter turned dangerous
- Dec 2, 2024
- 0:41
- Short
Case 306: Ina & David Steiner
In 1999, Ina and David Steiner founded an online newsletter called eCommerceBytes. The couple worked hard to establish themselves as knowledgeable, trustworthy and unbiased reporters in the e-commerce industry and were well respected by their niche community. Then, in 2019, eCommerceBytes received a scathing message from a Twitter user who took issue with how Ina Steiner reported on the U.S multinational e-commerce company eBay.
CREDITS
Narration – Anonymous Host Research & writing – Milly Raso Creative direction – Milly Raso Production and music – Mike Migas Music – Andrew D.B. Joslyn
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RESOURCES
For all credits and sources, please visit https://casefilepodcast.com/case-306-ina-david-steiner
Brief Summary
AER and David Steiner discuss their e-commerce newsletter and a 2019 Twitter controversy over eBay reporting.
Key points
- Founding AER and e-commerce bites. In 2009, AER and David Steiner launched an online newsletter focused on e-commerce.
- Community Respect. By 2019, they were well-respected in the e-commerce industry.
- Twitter Backlash. In 2019, e-commerce BS faced criticism from a Twitter user regarding their reporting.
